Copywriting portfolio

Since our launch in 2008 we’ve written hundreds of articles for clients in many different industries, including retail, property, hospitality, local authority business support, automotive, tourism and outdoor activities.

Before browsing our writing portfolio, please note that some of the examples we’ve provided were written for clients who may no longer be trading, or whose websites have been completely rebuilt and their old blog posts removed. In these cases, wherever possible we’ve used the Web Archive (also known as the ‘wayback machine’) to link to the articles in their original contexts. Where the wayback machine doesn’t have any captures of content we’ve written, we’ve printed our original Word documents to PDF.

Blog posts and article marketing for shinyshack.com

One of our favourite things about working for ShinyShack in 2008 and 2009 was how they loved to think outside the box with their web content.

A staff member wrote unique product descriptions that really stood out from the crowd. In addition, blog posts were written in-house and, on occasion, by debbidoo. At the same time, we wrote many articles for ShinyShack which were not published on their own blog but were instead syndicated via article submission sites like Ezine Articles – this was in the days when article marketing was considered a helpful part of the SEO strategy.

The posts we wrote for ShinyShack either provided opportunities to link to specific products, or were themed around top search trends or popular culture – or simply provided a bit of fun that visitors felt compelled to share, helping to build links to the website and increase visits.

Blog posts linking to products:

‘Just for fun’ blog posts:

Article directory posts

Although most of the article directories we used to submit articles to have long since disappeared, one or two still exist in some form or another – and we’ve been able to track down some of the articles we wrote in the name of Anna Clare, one of ShinyShack’s directors: https://www.articlesfactory.com/author/Anna+Clare.html

Blog posts and case studies for Gwynedd Council

Visit Snowdonia/Ymweld ag Eryri

Our largest ongoing copywriting for blogs and online project was Visit Snowdonia, the official tourism brand for the Snowdonia Mountains and Coast marketing region of Wales. This brand is managed by our local authority, Cyngor Gwynedd.

For several years we managed the Visit Snowdonia blog (and its sister blog, in Welsh – Ymweld ag Eryri) at wordpress.com, where we wrote and published an average of two posts a month from 2010 to 2018.

All but two or three posts on these blogs were written by debbidoo, so we won’t list them all individually – please visit the blogs to browse individual articles.

The blog posts we wrote for Visit Snowdonia served several purposes: they’re informative, so they provide tourists and residents alike with useful information about the Snowdonia region; they contain links to relevant pages at the Visit Snowdonia website, helping visitors to discover even more useful information; and they were shared with Visit Snowdonia’s social media audiences, which encouraged discussion and sharing.

Having ceased use of the wordpress.com blog, in 2019 Visit Snowdonia commissioned an additional four articles for the newly-installed blog at their main website. Although the blog is not currently being used and is therefore not linked to via the site’s navigation menus, it is still possible to access the articles we wrote:

Cyngor Gwynedd business support services

During 2021-2022 we were commissioned to write several case studies for Cyngor Gwynedd showcasing business successes in the county, particularly those where the Council, the Welsh Government, or other official bodies had provided support.

The majority of these articles were based around telephone and email interviews with the business owners, but some were written with not much more than a couple of press releases to use as a starting point.

You can read these case studies at https://www.gwynedd.llyw.cymru/en/Businesses/Help,-support-and-training/Case-Studies/Case-Studies.aspx

Prynu’n Lleol Gwynedd

Prynu’n Lleol Gwynedd (Buy Local Gwynedd) was a Cyngor Gwynedd project aiming to promote consumer and business spending within the local authority area. Starting in 2015, the project had its own website (also built by debbidoo, incidentally!) for which we wrote all website copy and most of the blog posts.

The project has since been scaled down a little and the website no longer exists. However, the wayback machine has captured some of it – see https://web.archive.org/web/20181203133215/http://www.prynunlleolgwynedd.co.uk/?lang=en

Unfortunately the blog was not one of the pages captured, so we have printed our original Word documents to PDF, which you can read by clicking here.

Website copy and blog posts for Snowdonia Pass

Snowdonia Pass was an innovative tourism promotion scheme, wherein customers could buy a special pass for £5 which entitled them to discounted entry, products or food and drink at a number of tourism attractions in the Snowdonia region.

Although the website was taken down a few years ago, it can still be read (albeit with the website’s design and layout now being very wonky!) via the wayback machine, at https://web.archive.org/web/20180619084019/http://www.snowdoniapass.co.uk/

Our brief was to build the website, write the website copy, and provide ongoing blogging services for a few months after launch. Sadly, although the wayback machine captured the blog listings page, it doesn’t appear to have captured individual blog posts. We have therefore printed some of the original Word documents to PDF, which you can read by clicking here.

Blog posts and print articles for Dafydd Hardy Estate Agents

We worked with Dafydd Hardy between 2011 and 2016 on several different projects, including staff and customer newsletters (design, build and copywriting) and copywriting for blog posts and the company’s promotional newspaper, ProperTŷ, which was published between 2013 and 2015.

Our copywriting tasks varied a lot; in any given month we might write half a dozen or more articles, with subjects ranging from staff changes and birthdays to features on individual properties, local places and property maintenance.

Our blog posts for Dafydd Hardy included the following, but please note that some of these articles weren’t published until a year or two after we parted company, due to the website being rebuilt:

Interviews with artisans for We Love Llyn magazine

Although this was not a debbidoo project, we’re including the features our director Debs wrote for local print magazine We Love Llyn as a volunteer writer in 2017 and 2018. Debs interviewed four local artisans, and wrote English-language features which were published in the magazine in both English and Welsh:

Black Boy Inn blog

We have an ongoing agreement with another local marketing company to write blog posts on their behalf for the historic Black Boy Inn in Caernarfon.

Eiddo Susan Jones Properties

We’ve been working with Susan Jones since she launched her estate agency in 2019.

Our work for Susan includes proofing her property descriptions before they go live; occasionally writing property descriptions on her behalf; sharing the properties on her social media accounts; and writing the occasional advertorial or article, including this one: https://www.susanjones.cymru/news/373/Selling-your-property-Make-sure-its-market-ready

STAMP Caernarfon

STAMP was an Ideas People Places project, a partnership between Arts Council Wales, Gwynedd Council, Galeri and Cadw, working towards creating a greater sense of place in Caernarfon.

The project has long since ended and unfortunately the Wayback Machine hasn’t archived the website, so we’ve printed some of our original Word documents to PDF – click to download.

The Outdoor Partnership

Working for another local marketing company we wrote one article for the Outdoor Partnership, which was published at the Countryside Jobs Service.

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